Bear in Mind Branding
Designed for: Bear in Mind
Bear in Mind is an Israeli publisher of educational books and board games, whose goal is to inspire the change they want to see in the world. This brother and sister team develops and translates various types of products, for both kids and adults, that playfully promote scientific thinking, gender and social equality, accessibility awareness, social interaction, and strategic planning.
The company was looking to rebrand, following a strategic transition from multiple individually branded products to a single unified identity. Therefore, it was vital to create a distinguished persona that will remain recognizable throughout the diverse product line.
Starting with designing an eye-catching logo that appeals to people of all ages. The design framework includes a bright color palette suitable for diverse applications and materials while still conveying the brand's unity. Whether you're enjoying one of their office offsite activities or reading their book with your toddler, you simply cannot mistake the Bear in Mind experience.
* Done during my work at Daedalos Design
